Platforms & apps · Xagio · buy and sell lead-gen websites

Xagio · Marketplace

Buy on proof, sell on proof. Listings with leads and traffic verified by Xagio, payment held until the handover is done.

My role
Full-stack, Xagio team: listings, verification pipeline, escrow flow, payouts
Stack
Node.js · PostgreSQL · Payments & escrow +3
Timeline
Shipped 2026
Outcome
Verified leads, escrow, 0% buyer fee
Xagio · Marketplace main screen
01 · The challenge

What was broken

Rank-and-rent sites change hands on forums and Facebook groups on screenshots and trust. Sellers overstate leads, buyers wire money first and hope. Xagio already hosted the sites, tracked the rankings and logged the calls and form submissions, so it could be the party that verifies the numbers and holds the money.

02 · What the team built

The build

One-click listing from the Cloud App attaches the site, its rankings and its lead data; listing is free. Buyers filter by niche (plumbing, roofing, dental, HVAC), price band and Verified only. Verification is done by Xagio, not the seller: leads are scored from call tracking and form webhooks, with four checks on the report: 12 months of lead history, lead source, rankings tracked by Xagio, and traffic through connected GA4 and Search Console. Each listing shows Verified or Not verified. The money moves when the site does: the buyer pays, Xagio holds the funds, the seller hands over against a checklist (domain, hosting, tracking numbers), the buyer confirms, the seller is paid. Deals of $10K and up run through Escrow.com. Sellers pay a success fee only when the site sells: 15% under $25K, 10% from $25K, $75 minimum. Buyers pay nothing.

  • One-click listing with rankings and lead data attached
  • Leads scored by Xagio from call tracking and form webhooks
  • 4-point verification: lead history, source, rankings, GA4/GSC traffic
  • Funds held until the buyer confirms the handover checklist
  • Escrow.com for deals of $10K and up
  • 15% / 10% success fee for sellers, $0 for buyers
03 · Results

What changed

Every listing is promoted to all Xagio users, and the verification report reuses data the platform already collects, so sellers add nothing by hand. Example on the page: an $18,500 sale carries a $2,775 fee and the seller keeps $15,725.

0 verification checks per listing
0 % fee for buyers
$ 0 K+ deals routed through Escrow.com
04 · Screens

Inside the product

Built with
  • Node.js
  • PostgreSQL
  • Payments & escrow
  • Escrow.com
  • GA4 / Search Console APIs
  • Xagio Cloud

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