Platforms & apps · Link-building operations platform

TailoredPitch

Self-serve ordering, chat, tickets and billing in one place. 10k+ invoices processed.

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My role: Product and full-stack development
Stack: CodeIgniter · PHP · MySQL +4
Timeline: 8 months
Outcome: 10k+ invoices, ~80% less email

01 · The challenge

What was broken

Clients ordered link-building packages over email, the team tracked delivery in spreadsheets, invoices were manual, and every question became a thread. There was no single source of truth for what was ordered, paid or delivered.

02 · What I built

The build

A platform where clients pick a package, tune the exact metrics they want, pay by card and watch delivery, while the team runs everything from one console: a service builder with recurring and one-time pricing and add-ons, a drag-and-drop order form builder with live pricing, an orders console with inline edits and bulk actions, order workspaces with chat and status timelines, support tickets, CSAT surveys, auto-invoicing with discount codes, and role-based access.

Service builder: recurring or one-time pricing, add-ons, deadlines, auto-assignment
Drag-and-drop order forms with live price calculation
Order workspace: timeline, chat, inline edits, bulk updates
Auto-invoices, discount codes, Stripe and PayPal
Tickets, CSAT surveys, role-based permissions

03 · Results

What changed

Over 10,000 invoices processed. In-platform chat cut email back-and-forth by roughly 80%, precise order forms standardised intake, and on-platform surveys track satisfaction. The AJAX-driven UI keeps the team moving without page reloads.

0 k+ invoices processed

− 0 % email back-and-forth

0 console for the whole team

04 · Screens