SERPscout
Agency prospecting cut from 30+ minutes per lead to under 5.
- My role
- Full-stack development
- Stack
- WordPress · PHP · JavaScript +4
- Timeline
- 9 months to v1, then ongoing
- Outcome
- −70% prospecting time per lead
What was broken
SEO and PPC agencies spent 30 to 45 minutes per prospect bouncing between Google, PageSpeed, contact lookups, a report template and an email tool. Nobody did it consistently, so outreach dried up.
The build
The whole product is one WordPress plugin: a SERP scanner that pulls local businesses with contacts and rankings, Lighthouse embedded directly in the plugin (no external API, unlimited runs), a drag-and-drop white-label report builder, and an email campaign scheduler with multi-day sequences and open/click tracking. Extras: unclaimed Google Business detection, CMS identification, bulk operations.
- SERP scanner: 7 to 77 businesses per query with contact data
- Built-in Lighthouse: 22 to 28 s mobile tests, unlimited
- Drag-and-drop report builder with white-label branding
- Email sequences from 1 to 28 days with tracking
- Unclaimed GMB and CMS detection
What changed
The in-app Lighthouse dropped mobile test time from 60+ seconds to 22 to 28. Report prep went from 30 minutes to 3 to 5. Automated campaigns lifted email opens by 18% and clicks by 12%. Per-prospect time fell about 70%.
Inside the product
- WordPress
- PHP
- JavaScript
- UIkit
- Node.js
- Lighthouse
- MySQL
Got a site, a bug, or an idea? Send it over.
You'll get a flat price and a start date today. No pitch deck, no discovery phase.