Foundation Repair Portland
Service pillars for a technical niche: foundation, waterproofing, crawl space, concrete, seismic. Climbing page 2.
- My role
- Site architecture, copy, local SEO
- Stack
- WordPress · PHP · CSS
- Timeline
- 4 weeks
- Outcome
- Page 2 and rising for 110 to 320 MSV keywords
What was broken
My own lead-gen site for high-stakes, expensive services where homeowners research carefully. It had to explain crack repair, waterproofing, crawl space work, concrete and seismic retrofit clearly enough to earn trust, and rank for each.
The build
Mapped service pillars and supporting pages to build topical authority, wrote concise benefit-led copy for each concern, and placed quote prompts at every step: header button, in-section CTAs, contact forms.
- Five service pillars with supporting pages
- Benefit-led copy for high-stakes decisions
- Quote prompts at every stage of the page
- Trust-building structure for a technical niche
What changed
Multiple 110 to 320 MSV keywords are on page 2 and moving up. Quote requests arrive clearer and more complete than before, and the structured content keeps earning trust as rankings climb.
Inside the product
- WordPress
- PHP
- CSS
Got a site, a bug, or an idea? Send it over.
You'll get a flat price and a start date today. No pitch deck, no discovery phase.