Local SEO sites · My own lead-gen site · Philadelphia, PA
Basement Remodel Philadelphia
Lead-gen site that ranks on page 1 for 110 to 390 MSV keywords in a franchise-heavy market.
- My role
- Site build, copy structure, local SEO
- Stack
- WordPress · PHP · CSS
- Timeline
- 4 weeks
- Outcome
- Page 1 rankings, consistent consultation requests
01 · The challenge
What was broken
My own lead-gen site, competing with national franchises for "basement remodel / finishing / waterproofing + Philadelphia" searches. It started from zero: no site, no rankings, no leads.
02 · What I built
The build
Services and benefits structured into skimmable blocks, testimonials, before/after galleries and FAQs for credibility, and persistent "Free Consultation" prompts through the whole page. Mobile-first with click-to-call.
- Service pages: remodeling, finishing, waterproofing
- Testimonials, before/after galleries, FAQ
- Persistent free-consultation CTAs
- Click-to-call on mobile
03 · Results
What changed
Multiple keywords with 110 to 390 monthly searches sit on Google page 1 and keep trending up, delivering a consistent flow of consultation requests every week.
Page 0 for core service keywords
0 monthly searches on the top keyword
0 weeks to launch
04 · Screens
Inside the product
Built with
- WordPress
- PHP
- CSS
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